PROJECT:

INSPIRED BUM

〰️

INSPIRED BUM 〰️

Founder / Creative Director / Designer / Creative Strategist

Concept

 

As youth we have brilliant ideas and all the creativity in the world, but sometimes we would much rather sit, relax, and bool it out instead. We all have that fire, but we are in a constant battle with ourselves to turn that inspiration into something real.

“A representation of our oxymoron selves. Our youthful wishful spirit clashing with the realities of our state of being. We are all on a journey trying to figure it out. This is a representation and embodiment of that journey, promoting our growth in life.” - An Inspired Bum


Logo

Guess it worked out….

“ THE FIRST DESIGN IS NEVER THE LAST ”

Lots of work goes into turning —————->

<————— Into this

EACH COMPONENT OF “LIL IB” WAS CREATED FROM TRAITS OF AN INSPIRED BUM.

  • CURLY HAIR: This is our brain (nest); The home of where our tangled creative thoughts lie.

  • BIRD:The idea/Inspiration we all have waiting to fly into the world.

  • SCAR:The struggle and pain we go through on the journey.

  • FACE TATTOO: The little rebel that exists in all of us.

MOOD BOARD / COLOR PALETTE

These 2 ————————————->

————————————->

————— Setting the tone ————-

Youthful / Relaxed / Slow / Hype / Lazy / Sarcastic / Real / Relatable / Simple

BRAND IDENTITY

Strategy

  • Phase I

    We are looking at this for the longhall. We are selling a brand, not a product. The power has shifted from companies to customers. People are not focused on products but meaning.

    Build our following

    Set our tone (Authenticity)

    Tell our brand story

    Network

    Merch

  • Phase II

    Once we have our base, we need to maintain it. We dive deep into our brand and start/build the core content. We can now infuse our Brand Identity to the content being created. This is the start of the Inspired Bum World.

    Building the Content Platforms

    Dive into the traits of Inspired Bums

    Education

    Further Immerse them into our world

    Collections

  • Phase III

    The framework is now in place. Our Brand Identity has been fully understood and proven by our customers (followers). It is time to elevate our content and connect directly with our followers/consumers.

    Elevate Clothing (Patches / Cut&Sew)

    Pop Ups

    Community Events

    Collaborations

  • Phase IV

    Our brand is solidified and our follower base is very strong. The content and personalities are now known and have been taken to a larger scale. Its time to transition into a media brand that ecompasses everything that an “Inspired Bum” would go through. At this phase we would have enough organic and natural traffic to make a larger transition into content.

    Podcasts

    Humor

    Short films

    Informational

    TBD...

goals:

build a local network to launch the brand and maintain connections in the creative scene for future campaigns

test the brand concept and merch designs

see if people are intrigued enough to willingly posting on their social media pages

create a unique atmosphere of people from all different backgrounds

private invitations were sent out to selected Chicago based creatives whose audiences we believed would resonate with the brand identity.

Guests signed in upon entry to allow us to start an emailing list and build a database for opportunities

set up a merch table at the event to test designs with people that fit under our target audience

“40% of all inventory was sold at the event”

Increase in traction on Instagram and website post event

people from all backgrounds showed up. from musicians to artists to product engineers…

physical invitations were sent out with a

QR Code linking to the event details.

this method allowed us to print in bulk and reprogram the QR Code for future events

Launch Event

solution: